I have proclaimed that the Corporate Mark is a pictorial illustration in the form of Art. Work Brain Inc.’s CI design and Cor- porate Mark became the verification of my design philosophy as well as the realiza- tion of my dream. I was instantly fascinated by Folon’s illustrations when I encounter- ed his works at art university. Since then, Folon has become the existence no one can match. It was not Picasso nor Leonardo da Vinci. I aspired to one day meet him and art direct his illustration to design Cor- porate Marks. That dream became a real- ity ten years later.
The company name Work Brain was in- spired by the image of Folon’s illustration. It was a perfect aesthetic for the consul- tancy firm with a group of intelligent experts who specialize in office studies. At the time, Folon was already the most respected artist and illustrator who represented the twentieth-century art world. I was invit- ed by Folon to meet him in Paris. Folon resonated with my idea of turning his illustra- tion into a Corporate Mark, and I drew a rough sketch of the face, then he turned that into his illustration with his distinctive style, creating a never-before-seen water- color illustrated Corporate Mark. Then, I provided art direction and created the whole suite of applications, utilizing over twen- ty original illustrations of Folon’s works.
At about the same time, Apple’s founder Steve Jobs was also approaching Folon to design a character symbol for Macintosh Spirit called “Mac Man” ; his intention was to print Folon’s illustration onto the Mac’s circuit board. As Folon shared to Jobs about the Work Brain CI design, Jobs proclaimed, “Making Folon’s illustration into a Corporate Mark––what a genius designer!”Work Brain’s CI design received numerous inter- national design awards and became a leg- endary Corporate Mark and CI design that left its mark on the history of Design and Art.