NIC Co., Ltd. was a cutting-edge and innovative company that developed the first information processing system in the world utilizing its original vector technolo- gies. Therefore, I created the most inno- vative, never-before-seen CI design that was most appropriate to represent NIC, the world leader of innovation.
The NIC CI design became an epoch- making work for me. Since I was twenty- four, I had shifted the focus of my de- sign philosophy from advertisement to CI. For three years, I worked day and night, training my skills as a designer and explor- ing to master Logo Mark and Corporate Mark design in my own ways. It was at that time I got an offer from NIC; I was twenty- seven then.
The NIC CI was created from the image of three-dimensional images drawing typog- raphy-like paintings on two-dimensional media by trusting my sensitivities and sens- es. Furthermore, I aesthetically symbol- ized an invisible idea within. I created origi- nal design specifications based on the core concept, which was that the Logo Mark itself is the visualization of CI, and vari- ations of innovative applications were trig- gered from the Logo Mark. By the time the NIC Logo Mark was completed, I was awakened to the essence of Corporate Mark design, typography design, and CI de- sign. In the end, the NIC CI design won many international design awards, headed by the very first Grand Prix of the pres- tigious Japan Typography Awards, and was recorded in design almanacs around the world as the coordinates of CI design in the twentieth to the twenty-first century.