Centrum Promocji Mody (CPM) Fashion Promotion Center’s CI design and Corporate Mark symbolizes an eye. It is the eye that stares into an era = the Eye of Fashion. Fash- ion symbolizes the evolution of aesthetic beauty of mankind, constantly leading on the cutting edge of carving a new future, while connoting both the future and the past. The Eye of Fashion is that of creators; it is the eye of Katarzyna Kobro, who is an artis- tic pillar of CPM. Thus, the Eye of Fashion is CPM itself. It is CPM’s mission to play a central role in global fashion, contribut- ing to the evolution and the development of humanity. It is a central creative hub that symbolizes the fashion of Poland, and its eye will continue to shine forever.
The Corporate Mark, the Eye of Fashion, with its shape and the colors of the pupil con- stituted within its sharp black eye, brings out the very essence of Katarzyna Kobro’s works, which are the pillars of CPM’s ar- chitectural concept. CPM’s Corporate Mark has four color variations and the color of the pupil is specified to Kobro’s characteris- tic color palette: blue, red, yellow, and silver. Further, the pupil is reconstituted as a graphic pattern and incorporated in CPM’s CI design in an attempt to revive Kobro’s es- sence by giving it a new birth through the application of design for contemporary times.